As a children’s book author, I tend to meet fellow authors and book lovers at conferences or online in discussion forums. I continually become surprised when meeting an author who, not only isn’t affiliated with a nonprofit but also doesn’t donate proceeds of their books to nonprofit organizations.
As authors we’re expected to fit the romanticized stereotype of soulful intellectuals who deeply empathize with their readers. We’re not corporations, we’re better. We’re humans conveying meaningful stories that work to emotionally connect the reader to the world around them. Whether an author pens a horror thriller, children’s book, or a nonfiction book of recipes- they are still supplying the reader with knowledge and a better understanding of the world they live in. It only makes sense taht we would use this emotional reach to further connect with organizations that serve the most at-risk populations.
If you’re an author who rejects the aforementioned stereotype and instead writes only for book sales, keep reading. By donating proceeds of your book sales to nonprofits you can reap additional benefits. Consumers feel better about purchasing books when they know their money supports the author and an organization. They’re also less likely to purchase your book used online but instead buy it brand new and direct. Lastly, you can partner with the organization to receive additional press. By forming a partnership with a nonprofit, they will advertise your book on their media platforms (website, Facebook & Twitter) as well as encourage their networks to support your authorship.
The benefits are plentiful and so are the organizations in need. Be a good author; donate today.
To purchase one of Bonnie Lee books (proceeds to the National Wildlife Federation & Second Harvest Food Bank) visit www.bonnieleebooks.com.
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